If you go to YouTube and enter a query, for example, “efootball league” or “esports league,” the number of views can reach at least 12 thousand in the last 7 hours.

Esports shows how much the various audience’s attitude towards this type of competition has changed. The opening ceremony of the 141st session of the International Olympic Committee on Saturday in Mumbai, India, revealed that the institution plans to create an esports Olympic Games. This announcement was preceded by the first Olympic week of esports in Singapore.

At the moment, the committee members did not name any exact dates, but even the discussion of the idea proves the authority of the esports community and esports as a whole. People with little interest in such topics would probably be surprised, but ardent fans of esports content can only rejoice.

In contrast to the hesitation of the IOC, marketers are increasingly paying attention to positive interaction with the esports market. Currently, there is a tendency to focus on incorporating their products or logos into the gaming environment, which creates a lasting association between the brand and the game.

BETER Esports: 400 global esports tournaments and  high-quality content

Most market experts pay attention not only to the quality of esports content but also to the security and transparency of each tournament. After all, it’s crucial today to offer customers a product made in compliance with high standards.

BETER Esports provides a comprehensive range of esports tournaments and betting solutions. The product vertical focuses on sportsbooks, betting operators, and casinos, providing them with live streams, data, and odds for various in-house tournaments and over 450 global esports tournaments across Tier 1 to Tier 3.

The cutting-edge offerings help clients stay ahead in the ever-evolving esports betting market and unlock additional revenue streams. In addition, the brand has a team of integrity experts who professionally manage operational safety so risks remain visible and controlled.

A service of this level proves that the brand takes a responsible approach to work and interaction with the esports community. Constant participation in an ICE London event is also a high-quality sign.