Thailand has emerged as one of the most vibrant, dynamic and downright exciting gaming markets in Southeast Asia. With a massive population of avid gamers coupled with a fast-growing gaming industry, the country has seen the rise of various game genres that are captivating Thai players.

1. Mobile Role-Playing Games (RPGs)

Mobile RPGs have gained immense popularity among Thai gamers, largely due to their immersive gameplay and ‘reel-you-in’ storylines. Unsurprising, then, that over 60% of Thailand’s Generation Z have played at least one RPG.

Titles such as Genshin Impact, Honkai Impact 3rd, and Fate/Grand Order have amassed such a significant player base in Thailand. These games often feature stunning visuals, complex character development systems, and multiplayer elements, allowing players to connect and compete with others. With millions of downloads and a big player community, mobile RPGs continue to dominate the gaming landscape in Thailand.

  • Open-World RPGs: Games like Genshin Impact and Honkai Impact 3rd have a huge following in Thailand. These open-world RPGs offer visually stunning landscapes to explore, along with intricate character progression and engaging quests.
  • Anime-Style RPGs: Anime-inspired RPGs like Fate/Grand Order and Azur Lane have garnered a strong following in the country, too. These games often feature bright and vibrant art styles, complex narratives, and strategic combat systems, allowing players to collect and strengthen a wide range of characters.
  • Turn-Based RPGs: Turn-based RPGs such as Another Eden and Brave Nine have attracted fans in Thailand. These games emphasize tactical combat mechanics. They require players to carefully plan their moves and abilities during battles, making it a fun, intense game of strategy.
  • Multiplayer RPGs: Multiplayer RPGs like Black Desert Mobile and Perfect World Mobile offer immersive online experiences, allowing players to team up with others, participate in group raids, and engage in player-versus-player battles. These, too, have garnered lots of attention in the 66 million-strong country.

These mobile RPGs continue to dominate the gaming landscape in Thailand, with millions of active players and consistent top rankings in app stores.

2. Battle Royale

The battle royale genre has witnessed a meteoric rise in Thailand, with games like Free Fire and PUBG Mobile leading the way.

And it’s not hard to see why.

These adrenaline-pumping, last-man-standing games offer intense multiplayer battles on an aray of smartphone devices. Free Fire, in particular, has gained tremendous popularity; the game has millions of active players and consistently ranks among the top-grossing mobile games in Thailand.

3. Casino Games

While the traditional gambling industry is illegal in Thailand, the popularity of online casino games has been unaffected. Online casino games, particularly those with virtual currencies, for example, have gained significant traction.

Some of the best reviewed online games in Thailand include slots, poker, and blackjack. These attract a large number of Thai players who seek the entertainment and thrill of virtual casino experiences. And, players don’t need to leave the comfrot of their homes to enjoy the ride!

The following have proven to be some of the most popular online casino games:

  • Online Slots: Slot games are highly popular among Thai players due to their simplicity. These games regularly feature various themes, bonus rounds, and progressive jackpots, providing engaging gameplay experiences.
  • Poker: Thai players who enjoy the strategic and competitive nature of the game of poker can play with ease online, participating in tournaments to test their skills against amateur opponents from across the globe.
  • Blackjack: Blackjack is another favorite casino game among Thai players. Online versions of this classic card game offer different variants and betting options, allowing players to test their luck and skills in the pursuit of 21.

4. eSports

eSports is another game genre in Thailand with a huge following, both as a competitive endeavor and a spectator sport. The country has witnessed a surge in eSports events, professional teams, and a dedicated fan base.

Some of the most popular eSports games and tournaments in the country include:

  • League of Legends (LoL): LoL is one of the most widely played and watched eSports titles in Thailand. The game’s competitive scene features regular tournaments and leagues, attracting both local talent and international teams. Thai players have made their mark in the global LoL scene, with teams like Ascension Gaming and The Talon Esports achieving notable success.
  • Dota 2: Dota 2 also has a pretty strong presence in the Thai eSports scene. For instance, the game’s annual tournament, The International, garners significant attention each year. Various Thai teams also participate in regional and international competitions, showcasing their skill (and competitiveness) to the max.
  • PlayerUnknown’s Battlegrounds (PUBG): It’s fair to say that PUBG has taken the eSports world by storm, and, when it comes to Thailand, the country is no exception. It’s so popular in fact, that Thailand has even hosted several PUBG tournaments, including the Thailand Game Show Championship, which has attracted some serious top teams from across the region.
  • Mobile Legends: Bang Bang (MLBB): MLBB is super popular in Thailand, particularly among mobile gamers. And who can blame them? The game’s fast-paced multiplayer battles and strategic gameplay has led to the formation of professional teams, and even the organization of local and regional MLBB tournaments.

5. Simulation and Management Games

Simulation and management games have a strong following in Thailand, as they offer players the opportunity to build and manage their virtual worlds. Popular titles like The Sims, Football Manager, and Stardew Valley have garnered significant interest among Thai gamers.

These games provide a relaxing and immersive experience, allowing players to indulge in various activities such as building cities, managing sports teams, or cultivating virtual farms.

6. Massively Multiplayer Online Role-Playing Games (MMORPGs)

MMORPGs continue to attract a dedicated player base in Thailand, with games like Ragnarok Online and Final Fantasy XIV being widely played. These addictive online worlds offer vast landscapes to explore, epic quests to undertake, and plenty of opportunity for friendly competition with other players from around the globe.

7. Puzzle and Match-3 Games

Puzzle and match-3 games have found a special place in the hearts of Thai gamers. Titles such as Candy Crush Saga, Homescapes, and Gardenscapes boast millions of players in Thailand alone, all thanks to their addictive gameplay, fun interactions and colorful visuals. These casual games provide a quick and enjoyable gaming experience, making them popular choices for players of all ages.