Epic Games is one of the world’s hottest game companies, in 2022 they were valued at $32 billion according to SignHouse. It has benefited from being in the business for decades, and constantly staying up to date with emerging trends in the gaming industry. Its name and brand image also assisted with its rise to the top, as it was able to create a clear identity that gamers could connect with. Now, thanks to the success of Fortnite, Epic Games is a major player in the MMO scene.
One of the Best Known Game Studios in the World
There are certain game studios that have managed to elevate themselves above all others, and Epic Games is up there with them. According to BNG’s name generator for gaming companies, the company has one of the best video game business names alongside others like Activision Blizzard and Electronic Arts. Businesspeople who want to follow in the footsteps of these brands should use a strong name as well, with options like Arcade Sky and Game Wizard currently unused.
Nowadays, Epic Games is best known for releasing Fortnite. The battle royale game was a global sensation and Dexerto claims 233 million people log on to play it monthly. Since then, it has also released other popular MMO games through its publishing arm such as Fall Guys in 2021 and Rumbleverse in 2022. The company owns several smaller developers including Chair Entertainment, Psyonix, and Harmonix.
Unreal Engine Boosted Epic Games Massively
Epic Games benefited greatly from innovating and offering something to the gaming industry that hadn’t existed before. It developed and released the Unreal Engine in 1998 and has regularly updated it since then. The engine was so popular that Epic Games franchised it to other developers who used it in their own games.
The Unreal Engine is famous for being at the forefront of graphics advancements, and the latest edition is incredibly realistic. Numerous games are using Unreal Engine 5, including ArchAge II, Ark II, and Ashes of Creation. The success of the Unreal Engine means that Epic Games earns a vast amount of revenue from it. This can then be reinvested in other areas of the company.
Identifying Growing MMO Craze
Epic Games highlighted its penchant for innovative thinking when it released its first MMO in 2017. The company clearly saw that the MMO scene was on the rise and tried to jump on it at the right time. The game was Fortnite Battle Royale, which has now gone down in history as one of the genre’s most influential games. It was hugely popular and attracted more than 350 million players by 2020 according to Esports Driven.
Epic Games kept interest in Fortnite high with regular updates to improve the game. It also released other related games including Fortnite Creative and Fortnite: Save the World in 2018 and 2020, respectively. Now it’s one of the biggest players in the MMO scene, highlighted by the publishing of other popular MMO titles in recent times.
Epic Games’s success is a lesson to anyone wanting to start a business in the gaming industry. Along with having an instantly recognizable name and brand, it innovated at the right time and capitalized on growing trends.