Revealing Soft2Bet’s Strategic Growth and Innovation
Soft2Bet, a leading B2B turnkey solutions provider in the European iGaming industry, has published its latest Soft2Bet Research Report for 2024, offering valuable insights into its financial expansion, technological advancements, and market positioning. The report highlights key achievements, including the doubling of its EBITDA, a significant increase in the group’s consolidated revenue, and expansion into multiple regulated markets across Europe and beyond. For more information, visit soft2bet-invest.com.
Expansion in Europe and Other Markets
In 2024, Soft2Bet strengthened its presence in regulated markets through strategic licensing agreements and partnerships:
- Ontario and Mexico – Secured B2C licenses, enabling direct interaction with customers in these regions.
- Sweden – Expanded operations with three new B2C licenses, consolidating its influence in Scandinavia.
- Greece and Romania – Obtained B2B licenses, allowing the company to offer services to operators in these markets.
- United States – Made progress in entering the U.S. market, focusing on New Jersey, in line with its North American expansion strategy.
- Spain – Acquired a general casino gaming license from the Directorate General for the Regulation of Gambling (DGOJ), expanding its European presence.
Additionally, Soft2Bet closed two major turnkey agreements in Mexico and Nigeria and secured a strategic partnership with a leading European operator through its MEGA platform, further consolidating its position in the industry.
Financial Performance and Market Success
Soft2Bet’s financial trajectory continued its growth trend in 2024, achieving a remarkable 100% increase in EBITDA compared to the previous year. This substantial growth is attributed to its expansion into regulated markets and the continuous improvement of its B2B solutions.
By obtaining licenses in key jurisdictions such as Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet has reinforced its competitive position in the iGaming sector. Its commitment to regulatory compliance, innovation, and cutting-edge technology has been crucial to its financial success and reputation as a top-tier turnkey solutions provider.
Innovation as a Growth Driver
In 2024, Soft2Bet reaffirmed its commitment to innovation by transforming its Motivational Engineering Gaming Application (MEGA) into an independent solution. This advanced platform incorporates AI-based customization tools, enabling operators to enhance gamification and player retention strategies.
The results of implementing MEGA have been remarkable:
- 65% increase in Net Gaming Revenue (NGR) – Reflecting greater player interaction.
- 45% growth in Average Revenue Per User (ARPU) – Indicating improved monetization per player.
- 50% rise in deposit amounts – Demonstrating increased player confidence and investment.
These achievements position Soft2Bet as an industry leader, leveraging technology to optimize user experiences and solidify its pioneering role in gamification and retention strategies.
Soft2Bet Research: Recognition and Industry Impact
Soft2Bet’s strategic initiatives and continuous innovation have been widely recognized, further cementing its role as a key player in the global iGaming landscape.
Awards and Nominations
- The company received 38 industry nominations, representing a 322% increase compared to the previous year.
- Soft2Bet won 10 prestigious awards, highlighting its excellence in product innovation and operational growth.
SBC Awards 2024
At the SBC Awards held in Lisbon, Soft2Bet was recognized as one of the leading players in the European iGaming sector.
Corporate Social Responsibility (CSR) Initiatives
Soft2Bet’s commitment to corporate social responsibility was evident in 2024, with the launch of nine high-impact community initiatives, including:
- Breast cancer awareness campaigns
- Community cleanup initiatives
- Village restoration projects
The company also donated over €1 million to seven NGOs and supported 34 organizations, reaffirming its commitment to social impact.
Soft2Bet Invest: Driving Innovation
In June 2024, Soft2Bet launched Soft2Bet Invest, a €50 million Innovation Investment Fund aimed at emerging entrepreneurs in the iGaming and casual gaming sectors. The fund focuses on AI-based innovations, user experience (UX) analytics, and high-margin scalable gaming solutions.
This initiative was recognized at the SiGMA East Europe event, where Soft2Bet received the “Outstanding Contribution to the Gaming Industry 2024” award for its impact on innovation and mentorship within the industry.
About Soft2Bet
Soft2Bet is a leading iGaming solutions provider in Europe, offering advanced casino and sports betting products. With over 13 global licenses, Soft2Bet continues to drive gamification, player engagement, and excellence in the B2B space.
