Adyen, the global payments technology company, today announced that it has enabled bitcoin payments for Jagex, the UK-based developer behind the highly popular MMORPG RuneScape. Jagex is the first merchant to accept bitcoin payments through Adyen’s platform. Adyen has integrated with BitPay, the world’s leading bitcoin payment processor, to enable customers to accept bitcoin payments.

Read the whole thing at the official announcement.

It goes on to say;

Jagex has consistently provided cutting edge payment options for gamers, being an early adopter of the now common free-to-play gaming model. By offering bitcoin as a payment method, Jagex is giving its customers greater freedom to pay with the methods they prefer. Furthermore, by accepting bitcoin – a digital payment method ideally suited for gaming and digital goods – Jagex is reinforcing its position as a gaming technology leader among its tech-savvy users.

Commenting on the roll out of bitcoin as a payment option, David Parrott, Payment Services Director at Jagex, said, “An advantage of bitcoin is that it is still new and shiny enough to generate interest in the payment experience simply through the fact that it exists. There are people with investment in the system looking for new and cool places to spend their cash. As a business that operates on a freemium model – where the payment process needs to be compelling enough to convert cost free customers into paying ones – not having a barrier to entry for bitcoin users makes sense.”